The hypothetical being, I mean. The concept of "they".
He's not concerned with individuals, he's concerned with the aggregate beast we call society - the populace. When a person attempts to stick it to The Man, he accepts his sticking quietly, and then makes advertising revenue off of the video the person posts on Youtube.
We are The Man. We know this. The Man is all the greed, envy, ambition, and malice of our collective. We have decided that there's no way an individual could be responsible for all of the problems we see in the world, so we blame it on the numinous concept of Society. This Society concept is a lie. There is no separate organism to blame for this, there is only the individual - The Man. The Man who does anything to have his life made a shade easier, a touch more pleasant.
There's no such thing as a rebellion that is truly for the good of a group of people. Everyone is just in it for their own gain, trying to grab something that will get them just ahead of their neighbour, their brother, their friend. We can't be truly free of the corporate warlord or immune to the seduction of power until we are entirely selfless. If we give without grudge or expectation, then how can we be robbed? If we hold our hands open, how can something be torn away from us? If we learn to be thankful for what we are given, why would we ever envy what isn't ours.
It is not a matter of destroying The Man, but recreating him as a new Man.